Our answers to the most commonly asked
Every business is different, which means every business’s marketing needs are different. But across companies of all sizes, across all industries, there are a few common questions we get asked about social media and marketing. Here are our answers.
How should social media posts be timed?
This and – “How often should I post?” – are among the most frequent questions we encounter from clients about social media. And there’s never one single answer – or there shouldn’t be. Thanks to analytics tools, we’re able to determine not just when your audience is online but in many cases exactly what they’re doing there.
Ultimately, we recommend analyzing the data specific to your audience and then implementing ongoing A-B testing to continually optimize placement time, type and content.
How much time should social media take?
Unless you have a full-time team devoted to social exclusively, it’s very difficult to implement an effective social strategy that actually impacts your bottom line. For the average business owner, it’s a true challenge to consistently execute effective social media strategies. There are too many other emergent areas that demand attention, so social is always shifted to the backburner.
For many businesses – particularly those in the service industry or medical fields – social media is a 24/7 job that requires focus and specialization – from content development to engagement optimization, ad placement and page monitoring. That’s where an experience digital agency comes in.
How should we deal with negative comments?
Delete the comment, block the user and pretend it never happened, right? WRONG. Ye old sweep-it-under-the-rug philosophy does not work in today’s 3-dub world.
Unlike many advertising platforms, social media is a conversation, not a one-way lecture. It’s an opportunity to engage with your customers about their positive (and sometimes not-so-positive) experiences with your brand.
Hiding those experiences is not the first solution. The most important step is letting ALL of your audience know that you care by responding, even if it’s only to request contact information so you can discuss the situation one-on-one with your disgruntled poster.
What type of content do users like?
Think of it this way: Is your favorite food the exact same as your best friend’s favorite food? Is it the same as your mom’s, or your first grade teacher’s? Doubtful.
To answer this question, it’s important to analyze who you’re actually targeting. Constantly evaluating (and re-evaluating) the type of content your target audience responds to best is a critical part of any effective social strategy. From images to font style to link type, video vs. static: We’re paying attention to the nuances that optimize engagement.
Ultimately, social media is a powerful tool in your organization’s success – if used correctly. If you’re worried you’re digging with the wrong end, give us a shout. We’d be happy to take a look.