How aligned is your brand? Does your business’s image match your customers’ perceptions? How well those two connect is key to successful marketing. Exploring options for rebranding may be the right step if:
- Someone gets the facts wrong when introducing you and your business.
- Your company image is very similar to that of your competitors.
- Your products and services are similar to that of your competitors.
- You have trouble finding new customers.
- Your business isn’t growing.
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