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Advertising on Social Media: Choosing the Best Platform For Your Business

Let’s face it. People are flooded each day with social media advertisements from businesses large and small. What does that mean for your business exactly? Learning how to advertise your business on social media is vital to maximize your spending and gain optimal ROI.

Each social platform captivates a different audience. Before you design your ad or decide how much budget to place behind it, you first have to think about who you are trying to reach. This could include specific age ranges, genders, industries, titles and more. For example, a clothing boutique may want to target women 25-54 years old. Facebook may be a great fit since ages 24-54 are the largest demographic of their users. Additionally, 25.7% of their 2.9 billion monthly active users match this age and gender preference.*

The Platforms

How To Advertise Your Business On Social Media
Facebook

Let’s continue with Facebook. With an average of 1.93 billion daily active users*, Facebook is the world’s most popular social media platform. Lucky for us, it also has little-to-no age gaps in users, which means a business can almost always reach its ideal age demographic. Running Facebook ads can be a highly effective way to build brand awareness, drive website traffic and generate conversions in almost any industry. This is why learning about Facebook ads is vital when learning how to advertise your business on social media.

Social Media Advertising
Instagram 

With Meta owning Facebook and Instagram, these platforms have almost identical ad capabilities. However, their audiences are quite different. Instagram caters to a much younger demographic. More than half of the global Instagram users are under age 35 and it is the most-used social media platform among American teenagers.* Some of the most popular industries include traveling, beauty, fashion, and lifestyle.

How To Advertise Your Business On Social Media
Twitter

Still curious about how to advertise your business on social media? According to Hootsuite, Twitter has 217 million daily active users on average. Ads reach a slightly different audience than Instagram, with 59.2% of the users worldwide being ages 25-49. Because this platform is a microblogging site, users often turn to it for news. Other popular industries on Twitter are sports, entertainment, and farming which often leads to a large male following. In Twitter’s case, that is the exact outcome. Nearly two-thirds of their users are male, which may impact whether or not this platform is right for your ads. While a clothing boutique’s ad directed towards women may not thrive on this platform, an agriculture company’s ad may receive substantial engagement.

Social Media Advertising
TikTok

TikTok may be the newest social media platform, but it has quickly become one of the most popular. The daily average of TikTok users is 29.7 million, and in the US, 69% of TikTok users are 13-24 years old.* Having a similar but slightly younger audience than Instagram, we’ve found the two platforms share many of the same top industries. If your business has had success with one, you may find success with the other as long as the audience is ideal for what you are promoting.

How To Advertise Your Business On Social Media
LinkedIn

According to Hootsuite, 59.1% of all LinkedIn users are ages 25-34.* While their age demographics may not differ much from other platforms, advertisers have access to more specific audience targeting. Targeting can include, company connections, industry, titles and more. Even if you are not looking to be more specific with your targeting, LinkedIn is very effective for B2B advertising and recruitment. On average, 49 million people use LinkedIn each week to search for jobs.*

For help choosing the right platform for your business and navigating the process of advertising on social media, get in touch. Still curious about how to advertise your business on social media? Click here to check out other BOLD blogs!

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*Source: hootsuite.com