“Content is King but engagement is Queen, and the lady rules the house!” MARI SMITH The majority of SEO pros understand how important user engagement is to their...
“Branding is the process of connecting good strategy with good creativity.” MARTY NEUMEIER Developing a brand is more than just designing a nice logo, or picking...
Let’s face it. People are flooded each day with social media advertisements from businesses large and small. What does that mean for your business exactly? Learning how to...
We are talking about maintenance here and nobody likes the sounds of that. Most of the time when a website is finished being built, there is a huge sigh of relief. Phew! It’s...
How you are perceived and how you present yourself on camera, radio or in print is critical to branding you and your organization. It’s important to be consistent with how you...
Sometimes the grass IS greener on the other side. Employees in every community are jumping to new opportunities, leaving employers scrambling to fill vacant positions. Catapulted...
So, you are going to jump in and buy media for your business. Beware of twists and turns. There is much involved and many media outlets to choose from… such as television,...
Your brand success depends on content. Creating fresh content is a way to engage with consumers and give you an opportunity to tell your brand’s story, become a reliable...
If you’ve ever tried creating a brochure, website, or even a social media post, you’ve likely run into the immediate obstacle of how to position the most important information in...
A long time ago, when I was giving a presentation on “What is Public Relations,” I came across this definition of marketing terms: If the circus was coming, and you went...
Good web design is one of the most effective growth tools for businesses of all kinds. Every aspect must be designed to maximize the user experience. Otherwise, it can negatively...
Because it has a wide, viral reach, social media content for businesses requires careful forethought and strategic content development. Throw a global, or even local, emergency...
What did your business do when you realized a COVID-19 crisis was imminent, and that its side effects would reach your organization? Whatever your response, communication was...
On March 14, 2020, the Department of Labor reported 3,976 unemployment claims for the state of Missouri, on par with the 3.5% unemployment rate reported in the prior month. Seven...
Businesses around the world are discovering the importance of a good crisis communication plan. No matter what industry you’re in right now, you’ve likely been affected by...
Knowing your Circle of Influence and using it to distribute critical information can make a huge difference in the short- and long-term impact a crisis has on your organization –...
Let’s face it: Q1 of 2020 has been a punch to the gut, especially for businesses. And the impact of that punch will likely be felt for months to come, as COVID-19 cases continue...
“It’s not a faith in technology. It’s faith in people.” Steve Jobs was right about many things, but this one rings incredibly true in today’s world of marketing. There is no end...
No matter your size or industry, chances are you’ve struggled with retaining or hiring employees at some point in the recent past. Last year, about one in four employees left...
If you’re a business decision-maker, there’s a better-than-average chance you’ve encountered your share of hiring woes in recent years. Recruiting the right talent for your...
Planning a successful event can be tricky. There’s time, resources and more than a little stess involved if it’s done well. But what happens afterward is even more important for...
Are you earning influence by building a brand following with public relations, or is your marketing stuck in 1999 mode? Develop relationships by demonstrating your business’s...
Five Tips to Change the Way You Network At BOLD, we believe in digging in and meeting new people. Develop your business and get-to-know others by following our top five...
The most effective way to communicate with your audience is to first and foremost understand them. No ifs, ands or buts about it. That can apply to customers, but also to...
“If you’re offered a seat on a rocket ship, don’t ask what seat. Just get on.” That’s the advice Sheryl Sandberg once gave to a group of Harvard graduates at their commencement...
Our answers to the most commonly asked Every business is different, which means every business’s marketing needs are different. But across companies of all sizes, across all...
The Unappeasable Hunger for Life and Expression Pack a punch. That’s the phrase American author Thomas Wolfe penned in a letter describing the debut of one of his plays in 1938....
Thought Leadership Matters General Patton was known as a guy who leads from the front. That’s where effective marketing should take your business. Being a thought leader within...
Each day is an opportunity for reinvention. If necessity is the mother of invention, then opportunity is likely the father of reinvention. There’s nowhere that sentiment is more...
