Insights
& Resources
Importance of SEO and Engagement: What are the best practices in digital content management?
“Content is King but engagement is Queen, and the lady rules the house!” MARI SMITH The majority of SEO pros understand how important user engagement is to their...
How to Develop a New Brand
“Branding is the process of connecting good strategy with good creativity.” MARTY NEUMEIER Developing a brand is more than just designing a nice logo, or picking...
Advertising on Social Media: Choosing the Best Platform For Your Business
Let’s face it. People are flooded each day with social media advertisements from businesses large and small. What does that mean for your business exactly? Learning how to...
Have You Looked At Your Own Website In A While?
We are talking about maintenance here and nobody likes the sounds of that. Most of the time when a website is finished being built, there is a huge sigh of relief. Phew! It’s...
Media Interview Tips
How you are perceived and how you present yourself on camera, radio or in print is critical to branding you and your organization. It’s important to be consistent with how you...
Recruit and Retain: A Leader’s Guide Amid the Great Resignation
Sometimes the grass IS greener on the other side. Employees in every community are jumping to new opportunities, leaving employers scrambling to fill vacant positions. Catapulted...
Media Best Practices
So, you are going to jump in and buy media for your business. Beware of twists and turns. There is much involved and many media outlets to choose from… such as television,...
Consistent Content Builds Brand Loyalty
Your brand success depends on content. Creating fresh content is a way to engage with consumers and give you an opportunity to tell your brand’s story, become a reliable...
How to Position the Most Important Information in Design
If you’ve ever tried creating a brochure, website, or even a social media post, you’ve likely run into the immediate obstacle of how to position the most important information in...
Public Relations Tips and Why It’s Still Relevant
A long time ago, when I was giving a presentation on “What is Public Relations,” I came across this definition of marketing terms: If the circus was coming, and you went...
3 Ways to Improve your Web Design to Boost Online Efforts
Good web design is one of the most effective growth tools for businesses of all kinds. Every aspect must be designed to maximize the user experience. Otherwise, it can negatively...
How to Communicate on Social Media During a Crisis
Because it has a wide, viral reach, social media content for businesses requires careful forethought and strategic content development. Throw a global, or even local, emergency...
4 messages business leaders should be sharing with customers right now
What did your business do when you realized a COVID-19 crisis was imminent, and that its side effects would reach your organization? Whatever your response, communication was...
Hiring in a Crisis: What to do, what to avoid
On March 14, 2020, the Department of Labor reported 3,976 unemployment claims for the state of Missouri, on par with the 3.5% unemployment rate reported in the prior month. Seven...
Developing a crisis communication plan for COVID-19 and beyond
Businesses around the world are discovering the importance of a good crisis communication plan. No matter what industry you’re in right now, you’ve likely been affected by...
How circles of influence work and why your business should use one
Knowing your Circle of Influence and using it to distribute critical information can make a huge difference in the short- and long-term impact a crisis has on your organization –...
Marketing Strategies: What to postpone, what to move forward in a crisis
Let’s face it: Q1 of 2020 has been a punch to the gut, especially for businesses. And the impact of that punch will likely be felt for months to come, as COVID-19 cases continue...
Everything that is wrong with geofencing
“It’s not a faith in technology. It’s faith in people.” Steve Jobs was right about many things, but this one rings incredibly true in today’s world of marketing. There is no end...
3 ways to engage your employees and encourage workforce loyalty
No matter your size or industry, chances are you’ve struggled with retaining or hiring employees at some point in the recent past. Last year, about one in four employees left...
4 hiring stats you need to know right now
If you’re a business decision-maker, there’s a better-than-average chance you’ve encountered your share of hiring woes in recent years. Recruiting the right talent for your...
Turnover red flags: Why employees quit
Unless you’re a small business with one employee (yourself) or your business just opened yesterday, you’ve probably experienced employee turnover. And the larger your...
Why HR is struggling to find the right employees
In today’s job market, it’s not uncommon for employers to find themselves caught in the perfect storm of recruitment challenges: Record-low unemployment rates mean the pool of...
5 secrets to rebranding
Sales becoming stale? Thinking about a website redesign? Depending on your place in the market, a rebrand might be the best next step. (Take our easy quiz to find out.) [button...
3 next-level video marketing musts
When it comes to marketing, video is a powerful persuasion tool. Including a video on a landing page, for example, can increase conversions by 80 percent.* Yet not all videos are...
Conquer Google: Get your website front and center
These days, if your business isn’t on the first page of Google, you're missing out on valuable prospects. In fact, 75 percent of searchers never even scroll past the first search...
4 keys to a knockout content marketing strategy
Organizations leading their industry in content marketing experience 7.8 times more site traffic than non-leaders.* Not only that, but content is a direct stepping stone for...
4 Q4 Marketing Must-Do’s
The end is in sight. Twenty nineteen is peeking over the horizon. But before we bid auld lang syne to 2018, there are a few steps you should take to set your business up for...
Last-Minute Black Friday Marketing Tips
Whether you’re in a traditional retail sector or not, your business can still capitalize on Black Friday sales. You just have to think outside the (shopping) bag. Black Friday...
Marketing strategies and trends in 2018
Marketing strategies and trends in 2018 Implement this: Marketing strategies and trends in 2018 It’s nearly a new year, which means new opportunities for you to improve your...
Take this easy 5-question quiz to discover if a rebrand is the right solution.
Take this easy 5-question quiz to discover if a rebrand is the right solution. Is it time for an organizational makeover? Great brands make lasting statements. Okay brands fizzle...
End-of-year marketing musts
With just a few weeks left in 2017, this is a great time to reflect on everything your business has accomplished this year. But it’s also an opportunity to plan ahead, tie up...
5 signs your brand is not working
How aligned is your brand? Does your business’s image match your customers’ perceptions? How well those two connect is key to successful marketing. Exploring options for...
Do not do this on social media: What every business should avoid
Believe it or not, social media is celebrating its 20th birthday this year. (The first recognizable social site, Six Degrees, launched in 1997. Yeah, we don’t remember it...
3 marketing nightmares and what you can learn from them
The marketing world can be its own kind of scary, no creepy background music or fake spiderwebs needed. Here’s a look at three recent headline-making crises, and what we can all...
5 things every business owner should know
There are many advantages to owning your own business, but also a lot of hurdles to overcome - not least of which is a well-developed business plan to help you get started....
3 types of marketing your businesses should be doing now
If you started in the business world 20 years ago, your options for marketing were fairly well mapped out: print, broadcast, direct mail, outdoor, maybe events. Your business...
Is direct mail dead?
This is a common question clients ask us, and it’s a good one. If video killed the radio star in the 80s, then it’s reasonable to assume that digital has ax-murdered direct mail...
10 Easy Ways to Follow up After an Event
Planning a successful event can be tricky. There’s time, resources and more than a little stess involved if it’s done well. But what happens afterward is even more important for...
P.R. 101: How to earn influence
Are you earning influence by building a brand following with public relations, or is your marketing stuck in 1999 mode? Develop relationships by demonstrating your business’s...
Network Now
Five Tips to Change the Way You Network At BOLD, we believe in digging in and meeting new people. Develop your business and get-to-know others by following our top five...
3 signs it is time for a focus group
The most effective way to communicate with your audience is to first and foremost understand them. No ifs, ands or buts about it. That can apply to customers, but also to...
Launch success: Boosting business startups
“If you’re offered a seat on a rocket ship, don’t ask what seat. Just get on.” That’s the advice Sheryl Sandberg once gave to a group of Harvard graduates at their commencement...
4 Most-Asked Social Media Questions
Our answers to the most commonly asked Every business is different, which means every business’s marketing needs are different. But across companies of all sizes, across all...
Pack a Punch
The Unappeasable Hunger for Life and Expression Pack a punch. That’s the phrase American author Thomas Wolfe penned in a letter describing the debut of one of his plays in 1938....
On the Leading Edge
Thought Leadership Matters General Patton was known as a guy who leads from the front. That’s where effective marketing should take your business. Being a thought leader within...
Reinvention: A process
Each day is an opportunity for reinvention. If necessity is the mother of invention, then opportunity is likely the father of reinvention. There’s nowhere that sentiment is more...