Good web design is one of the most effective growth tools for businesses of all kinds. Every aspect must be designed to maximize the user experience. Otherwise, it can negatively...
“It’s not a faith in technology. It’s faith in people.” Steve Jobs was right about many things, but this one rings incredibly true in today’s world of marketing. There is no end...
If you’re a business decision-maker, there’s a better-than-average chance you’ve encountered your share of hiring woes in recent years. Recruiting the right talent for your...
Unless you’re a small business with one employee (yourself) or your business just opened yesterday, you’ve probably experienced employee turnover. And the larger your...
In today’s job market, it’s not uncommon for employers to find themselves caught in the perfect storm of recruitment challenges: Record-low unemployment rates mean the pool of...
How aligned is your brand? Does your business’s image match your customers’ perceptions? How well those two connect is key to successful marketing. Exploring options for...
There are many advantages to owning your own business, but also a lot of hurdles to overcome - not least of which is a well-developed business plan to help you get started....
If you started in the business world 20 years ago, your options for marketing were fairly well mapped out: print, broadcast, direct mail, outdoor, maybe events. Your business...
This is a common question clients ask us, and it’s a good one. If video killed the radio star in the 80s, then it’s reasonable to assume that digital has ax-murdered direct mail...
Planning a successful event can be tricky. There’s time, resources and more than a little stess involved if it’s done well. But what happens afterward is even more important for...
Five Tips to Change the Way You Network At BOLD, we believe in digging in and meeting new people. Develop your business and get-to-know others by following our top five...
“If you’re offered a seat on a rocket ship, don’t ask what seat. Just get on.” That’s the advice Sheryl Sandberg once gave to a group of Harvard graduates at their commencement...
Our answers to the most commonly asked Every business is different, which means every business’s marketing needs are different. But across companies of all sizes, across all...
The Unappeasable Hunger for Life and Expression Pack a punch. That’s the phrase American author Thomas Wolfe penned in a letter describing the debut of one of his plays in 1938....
Thought Leadership Matters General Patton was known as a guy who leads from the front. That’s where effective marketing should take your business. Being a thought leader within...
Each day is an opportunity for reinvention. If necessity is the mother of invention, then opportunity is likely the father of reinvention. There’s nowhere that sentiment is more...
