“Branding is the process of connecting good strategy with good creativity.” MARTY NEUMEIER Developing a brand is more than just designing a nice logo, or picking...
How to Develop a New Brand
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Marketing Tips
Consistent Content Builds Brand Loyalty
Your brand success depends on content. Creating fresh content is a way to engage with consumers and give you an opportunity to tell your brand’s story, become a reliable...
How to Position the Most Important Information in Design
If you’ve ever tried creating a brochure, website, or even a social media post, you’ve likely run into the immediate obstacle of how to position the most important information in...
3 Ways to Improve your Web Design to Boost Online Efforts
Good web design is one of the most effective growth tools for businesses of all kinds. Every aspect must be designed to maximize the user experience. Otherwise, it can negatively...
5 secrets to rebranding
Sales becoming stale? Thinking about a website redesign? Depending on your place in the market, a rebrand might be the best next step. (Take our easy quiz to find out.) [button...
3 next-level video marketing musts
When it comes to marketing, video is a powerful persuasion tool. Including a video on a landing page, for example, can increase conversions by 80 percent.* Yet not all videos are...
Conquer Google: Get your website front and center
These days, if your business isn’t on the first page of Google, you're missing out on valuable prospects. In fact, 75 percent of searchers never even scroll past the first search...
4 keys to a knockout content marketing strategy
Organizations leading their industry in content marketing experience 7.8 times more site traffic than non-leaders.* Not only that, but content is a direct stepping stone for...
4 Q4 Marketing Must-Do’s
The end is in sight. Twenty nineteen is peeking over the horizon. But before we bid auld lang syne to 2018, there are a few steps you should take to set your business up for...
Last-Minute Black Friday Marketing Tips
Whether you’re in a traditional retail sector or not, your business can still capitalize on Black Friday sales. You just have to think outside the (shopping) bag. Black Friday...