“Branding is the process of connecting good strategy with good creativity.” MARTY NEUMEIER Developing a brand is more than just designing a nice logo, or picking...
How to Develop a New Brand
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Marketing
How to Communicate on Social Media During a Crisis
Because it has a wide, viral reach, social media content for businesses requires careful forethought and strategic content development. Throw a global, or even local, emergency...
4 messages business leaders should be sharing with customers right now
What did your business do when you realized a COVID-19 crisis was imminent, and that its side effects would reach your organization? Whatever your response, communication was...
Marketing Strategies: What to postpone, what to move forward in a crisis
Let’s face it: Q1 of 2020 has been a punch to the gut, especially for businesses. And the impact of that punch will likely be felt for months to come, as COVID-19 cases continue...
End-of-year marketing musts
With just a few weeks left in 2017, this is a great time to reflect on everything your business has accomplished this year. But it’s also an opportunity to plan ahead, tie up...
3 types of marketing your businesses should be doing now
If you started in the business world 20 years ago, your options for marketing were fairly well mapped out: print, broadcast, direct mail, outdoor, maybe events. Your business...