A long time ago, when I was giving a presentation on “What is Public Relations,” I came across this definition of marketing terms: If the circus was coming, and you went...
Public Relations Tips and Why It’s Still Relevant
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Public Relations
Developing a crisis communication plan for COVID-19 and beyond
Businesses around the world are discovering the importance of a good crisis communication plan. No matter what industry you’re in right now, you’ve likely been affected by...
How circles of influence work and why your business should use one
Knowing your Circle of Influence and using it to distribute critical information can make a huge difference in the short- and long-term impact a crisis has on your organization –...
Marketing Strategies: What to postpone, what to move forward in a crisis
Let’s face it: Q1 of 2020 has been a punch to the gut, especially for businesses. And the impact of that punch will likely be felt for months to come, as COVID-19 cases continue...
3 marketing nightmares and what you can learn from them
The marketing world can be its own kind of scary, no creepy background music or fake spiderwebs needed. Here’s a look at three recent headline-making crises, and what we can all...
P.R. 101: How to earn influence
Are you earning influence by building a brand following with public relations, or is your marketing stuck in 1999 mode? Develop relationships by demonstrating your business’s...