Your brand success depends on content. Creating fresh content is a way to engage with consumers and give you an opportunity to tell your brand’s story, become a reliable educational source, boost SEO and drive traffic to your website. Let’s take a closer look as to why content will always be king.
#1: Tell Your Brand’s Story
The world is full of noise, voices, and sales pitches. Cut through the clutter with storytelling. It’s an opportunity to show your brand’s personality through meaningful stories that will connect and be relatable to your current and potential customers. Maintaining storytelling content on your website and social pages will build brand trust, credibility and reputation.
#2: Become a Reliable Educational Source
Position the company or brand as an industry leader by creating educational content on digital pages. It’s a chance to deliver information, answer questions often asked by customers and attract new visitors to your website who could potentially become customers. As a reliable educational resource, you’re creating brand trust and carving a place in the digital space as a thought leader.
#3: Boost SEO and Drive Traffic to Your Website
If you’re a small business, it’s vital to invest in Search Engine Optimization. Content and SEO go together like peanut butter and jelly. You can’t have one without the another. Having a strong keyword game in your fresh and continuous content will rank your pages in searches. In fact, 93% of all online experiences begin with a search engine such as Google, and search is the number one driver of traffic to content sites, beating out social by more than 300%. It’ll pay big SEO ranking dividends if you invest ad dollars on Google and social platforms.
Content Strategy Tips
Before developing a content strategy, answer these questions first.
- Who is Your Target Audience?
Consider who will be reading your content. Create a buyer persona based on research and data on existing customers to help hone messaging.
- What Makes Your Brand Unique?
What makes you better or different from your competitors? Find a brand voice that makes you stand out and prove to customers you’re worth their business.
- What Problems Are You Solving?
Your audience is either figuring out their challenges or they’re using your product to solve their challenges. Create content that offers solutions to your audience by addressing the problem and then educating.
- What Digital Channels Will You Use?
Where does your audience live? Creating content for a website is a different strategy than content for YouTube. Is your audience on Instagram, Facebook, Tiktok? Consider how your audience is consuming digital and then deliver messaging using your unique brand voice and style.
If Content is King, Consistency is Queen.
Sources: Forbes | Bench Mark One