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How to Communicate on Social Media During a Crisis

Because it has a wide, viral reach, social media content for businesses requires careful forethought and strategic content development. Throw a global, or even local, emergency in the middle of things, and your response heightens or harms your brand’s integrity exponentially.

When communicating on social media during a crisis, keep these key components in mind and download this checklist developed to help guide you through the process.

DOWNLOAD THE CHECKLIST
  1. Ignoring a crisis situation can wreak havoc on your brand’s integrity. Acknowledge your customers and let them know you’re listening.
  2. Social media can reach the masses, but it’s still important to consider who you’re communicating with, and how you’re reaching them. Evaluate the best communication platform to utilize for each circle of influence within your organization.
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  3. Adjust your marketing message to be sensitive to the situation and align with what’s currently happening in customers’ lives. Make it meaningful.
  4. Whether you’re revamping your current marketing message or developing completely new content, make sure your brand is providing value and the tone is appropriate.
  5. In circumstances such as COVID-19, it’s important to let consumers know the state of your business. Are you closed? Open with limited services? Fully functioning? This will impact your strategic position from a marketing and messaging standpoint.
  6. Whether you utilize social media for brand awareness, sales conversions or customer retention, evaluate your current strategy and adapt as needed.

Looking for more information on developing an effective communication plan? Check out:

  • Adjust your marketing message to be sensitive to the situation and align with what’s currently happening in customers’ lives. Make it meaningful.
  • Whether you’re revamping your current marketing message or developing completely new content, make sure your brand is providing value and the tone is appropriate.
  • In circumstances such as COVID-19, it’s important to let consumers know the state of your business. Are you closed? Open with limited services? Fully functioning? This will impact your strategic position from a marketing and messaging standpoint.
  • Whether you utilize social media for brand awareness, sales conversions or customer retention, evaluate your current strategy and adapt as needed.