Thought Leadership Matters
General Patton was known as a guy who leads from the front. That’s where effective marketing should take your business.
Being a thought leader within your industry isn’t about bragging on your own success – it’s about capitalizing on your expertise and experience to capture new prospects. It’s also about attaching value to your knowledge.
White papers are a great example of that, especially in the B-to-B world. The late David Ogilvy, hailed as the Father of Advertising, believed that the more informative advertising is, the more persuasive it will be.
White papers are an expansive opportunity to do just that. Make your information worthwhile and relevant, and your readers will value it. And from that value, you’ll derive respect and loyalty – and likely new customers as well.
Don’t wait for something huge to happen. You likely have already accomplished everything you need to craft an effective white paper. Think about what your business does best, and about some of your most notable successes in your industry. Answer this question:
My business is exceptional at_________________________________________.
Send us your answers at email@example.com. We’d love to hear from you. While you’re at it, check out our own examples of whitepapers on our BOLDology page.
And if compelling writing isn’t your strong suit, give us a call. We work with clients across the country on white papers and other inbound marketing strategies, and can show you how to truly make the most of these types of tactics (like gathering lead generation data through white paper registration).