3 Quick Questions


The most important thing I expect from my agency is:

Of these, which is your top challenge:

I believe it's most important that my marketing investment be centered around:

12 + 14 =

P.R. 101: How to earn influence

Are you earning influence by building a brand following with public relations, or is your marketing stuck in 1999 mode?

Develop relationships by demonstrating your business’s place as an industry leader, sharing innovative resources and engaging content on platforms your audiences are already utilizing. Wondering how to get started? Check out these four opportunities for bolstering your P.R. efforts:

  1. Social media – earn influence with insightful, meaningful posts
  2. Trade publications – publish a white paper focused on industry advances
  3. Blogs – utilize your own, and also develop opportunities to guest blog
  4. Public speaking – cultivate a speakers’ bureau to share your expertise with key audiences

Learn more about optimizing your public relations strategy: