3 Quick Questions

TO MAKE US EVEN BETTER:

The most important thing I expect from my agency is:

Of these, which is your top challenge:

I believe it's most important that my marketing investment be centered around:

2 + 6 =

CASE STUDY

The

CLIENT

Every August, the not-for-profit organization Sikeston Junior Chamber of Commerce (Sikeston Jaycees) hosts the Sikeston Jaycee Bootheel Rodeo, attracting more than 40,000 attendees. Each year, the Sikeston Jaycees distribute a portion of event proceeds to benefit various organizations throughout the community.

The

CHALLENGE

Strong momentum from previous events created an opportunity to grow revenue by increasing ticket sales while also bolstering awareness of the Sikeston Jaycees organization.

Campaign Development

Viral marketing strategy.

Website

Landing page development.

Digital

Video development + Digital placement.

Social Media

Brand awareness + Audience engagement.

Public Relations

Brand awareness + Media outreach.

The

SOLUTION

BOLD Marketing implemented a viral marketing strategy to generate hype around the annual entertainment announcement for the Sikeston Jaycee Bootheel Rodeo. Targeted audiences were directed to a campaign-specific URL and other social media platforms for scheduled announcements of Rodeo entertainment.

Leading up to the annual press conference, a “Crazy Cowboy” danced throughout Southeast Missouri and Southern Illinois, directing individuals to a landing page that featured a countdown to the entertainment announcement. Partnership with a local radio station amplified traffic to the landing page.

The

RESULTS

%

increase in number of bleacher tickets sold

%

increase in season tickets sold

Objective

increase Ticket
Sales

Meet or increase the total number of prior-year tickets sold within 24 hours of the annual press conference.

%

Growth

%

Growth

Objective

Increase Revenue

Increase revenue from ticket sales.

%

growth in revenue in bleacher ticket sales

%

growth in revenue in season ticket sales

WATCH NOW

https://www.youtube.com/watch?v=jxH5F1JHQ7o